Attract more views to your LinkedIn profile

Have you ever attended a party where the only person you know is the person you came with?

It can be intimidating.

Everyone else seems to be having a great time laughing and connecting, while you have to inject small talk and introduce yourself from scratch.

If you don’t insert yourself into the party, you’ll end up hanging awkwardly in the corner by yourself.

This is what happens if you neglect your LinkedIn profile. It becomes the loner at the party.

According to a study by Jobvite, 87% of employers see LinkedIn as a viable way to vet candidates.

LinkedIn is the #1 professional networking platform in the world.

Translation: it’s where your employers are going to find the best talent.

Recruiters are always searching for great candidates, and LinkedIn is often their #1 tool.

It’s up to you to help them find you!

One way to increase profile views is to make sure that the content and skills mentioned on your profile match well with the roles you want.

Here’s a great tip shared by Jessica Hernandez for increasing profile views that most people don’t know about:

Go to your profile homepage.

Click on the “more” button.

Select “build a resume.”

Click on “build from profile.”

Enter your target job title.

LinkedIn will populate your profile in the form of a resume.

On the right-hand side, you’ll see green checkmarks for the skills you have that match the job title you used.

Below that, you’ll see LinkedIn’s recommendations for additional keywords.

These are keywords that LinkedIn has pulled from the millions of job openings and profiles of people with the same job title. They deem these the most important.

You should see about 10 keyword recommendations if you have a non-premium account.

If you have the premium version of LinkedIn, you can see between 15-25 depending on the role and how many keywords you already have that match the job.

If there are any skills on the list that you possess but don’t have listed on your profile, make sure that you add them immediately. Don’t add any that you don’t possess.

You can list up to 50 skills on your profile in the skills section (advice: use them all). You can also add skills in the work experience section, in your headline, and in the about section.

It is recommended to add 1-3 of the highest-priority hard skills for your role into your headline because your headline weighs heavily in search results.

Make these improvements to your profile, and you’ll see your profile views increase, which can also improve your conversion to interviews!

If you’re ready to dive in deeper into your LinkedIn overhaul, check out my LinkedIn Optimization course.

Whenever you’re ready, here are two ways I can help:

Schedule a call with me so we can discuss your dream role and help you get there.

Or, check out my website to see some of the programs I offer to help people land their dream roles.