Proof is everything

Last August, I opened the door to my hotel room and was greeting by two or three flies buzzing around a noticeably dirty room.

I was in Canton, Ohio, excited to bring my dad on a trip to watch the Pro Football Hall of Fame Enshrinement Ceremony.

You see, when I was younger, my dad purchased us season tickets for the Miami Dolphins for a few seasons, and I grew up watching Zach Thomas play, who was one of my favorite players.

Now, in 2023, I wanted to do something nice for my dad and pay for our trip to Canton to watch Zach Thomas finally get inducted into the Hall of Fame.

I was filled with frustration and disappointment as I walked around the room, inspecting the dirty sheets and bathroom.

We had also been greeted with confusion at the front desk, as my hotel reservation had claimed to include breakfast, while the desk attendant had no idea what I was talking about.

“There’s no breakfast.”

Canton is a small town, and one that doesn’t quite have the lodging and infrastructure to support the tens of thousands of NFL fans who make the trip each year to the Hall of Fame ceremony.

Because of this, despite booking months in advance, my hotel options were very limited, and I was only able to secure a room about 20 miles away from the Hall of Fame.

Since hotel options were literally getting snatched up in front of my eyes, I needed to act quickly. I had booked this room without checking the reviews, and was punished for this oversight with an uncomfortably dirty room.

Never again. Lesson learned.

Proof is everything in life.

Customer reviews will either launch your business into the stratosphere or tear it apart.

Why?

Because when making a decision on something for the first time, people want to see the facts.

“What is this product or service and is it right for me? Do other people like it or hate it?”

This concept is no different for people, especially hiring managers.

“Who are you and what can you do for me?”

As a job candidate, your “customer reviews” are your past accomplishments.

Your impact is your proof.

What have you been successful with for your previous employers?

Why were you valuable in the past?

What are you capable of?

Can you prove it?

A big mistake made by job seekers during their search is forgetting this concept.

A resume should not simply be a sheet listing all of your tasks and responsibilities.

It should prove that you are valuable with IMPACT (dollars earned/saved, processes improved, customers acquired, accuracy boosted, etc.).

On interviews, you can’t just talk about the type of work you’ve done.

You’ve got to prove that you are an asset by demonstrating why your efforts led to great results in the past.

If you want to convince someone to hire you, you’re going to need to prove to them that you’re worth it.

Spend some time recounting your value. Leverage that as proof that you are the best hire.

Hopes and dreams aren’t the currency that will land you an offer.

Hardcore proof, examples and impactful results are.

Want better examples of how to demonstrate your proof of value? Talk to me.

Want a step-by-step guide on how to transform your entire resume with proof?

Buy The Impact Blueprint: Master Guide to Optimizing Your Resume. It’s only $49 and will show you how to replace dull, useless bullets with high-impact content to land more interviews.